A sociocultural hub, consumer mecca, and source of existential dread, the video rental store forever changed the way we interact with movies, and there’s no better way to understand this than through their depiction in the movies themselves. Alex Ross Perry’s essay documentary uses existing footage culled from hundreds of sources, ranging from TV commercials to blockbuster films, to tell the story of an industry’s glorious, confusing, novel, sometimes seedy, but undeniably seismic impact on American movie culture.