The Blair Witch Project
Director: Daniel Myrick, Eduardo Sánchez
1999, USA, 81 mins., Digital Cinema, R
“In October of 1994 three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary…A year later their footage was found”
The Blair Witch Project premiered at Sundance 20 Years ago and took the fledgling internet by storm, perhaps becoming the first movie marketing campaign to “go viral”.
In an analysis of the summer of 1999 massive box office, Variety wrote, “The filmmakers and Artisan’s true genius came in their prescience to treat the Internet as another vehicle for storytelling. They created folklore surrounding the Blair Witch. They added faux documents about the missing students. And, above all, they intrigued browsers.”
Filmmaker Daniel Myrick’s assessment of their success: “We were at the right place at the right time.”
Part Three of our Witchy Weekend at the Texas with THE LOVE WITCH and THE VVITCH!